Westpac HQ Sydney
A narrative of continuity. Stories from both the past and present weave their way throughout the HQ fit-out culminating in a curated museum like display in the executive leadership zone.
The displays, which house an extensive collection spanning across 200 years, act as social props that put visitors quickly at ease - providing a disarming humility that provides a conversational anecdote here and there.
This is a space that celebrates both it’s past and it’s future.
A collection of enduring continuity reminders.
Collaborators: There, Llight, Surface Design, NDY, MPA, APP, Wood & Grieve
PROJECT IN IDEATION
Project Size: 850sqm
Project Completion: Mid- Late 2019
CAFFEINE & CARS
An immersive Café & Showroom underpinning a HQ Campus
Here conversations begin over a great cup of coffee and a bite to eat. Patrons are surrounded by lifestyle props and cues - and can discover the brand at their leisure.
The journey transitions from coffee to lifestyle cues - iPads, books and props - and then eventually conversations lead to the cars themselves.
This is an emotive window into a refreshed and reinvigorated brand. It is lifestyle orientated and inspiring.
This is spatial brand immersion at it’s most emotive.
Project in Ideation Phase.